What is VECTOR TRACING & Why your brand logo needs to be VECTOR ?
Simply, in computer graphics VECTOR TRACING is the conversion of raster graphics into vector graphics.
What is a RASTER IMAGE or RASTER GRAPHIC ?
Raster image or raster graphic is an image which is covered by some resolution. This resolution in raster graphic is measured in ‘DPI’ or Dots Per Inch. The quality of your image or graphic depends on this dpi value. Simply disadvantage of raster images and graphics is, When you zooming in your raster image or graphic, you can’t show up due to decreasing the quality of raster image. And also we can find TIFF, JPEG, GIF, PCX and BMP as common raster file formats.
What is a VECTOR GRAPHIC ?
Vector graphics are not pixel based graphics like raster graphics. They based on mathematical formulas that define geometric primitives such as Polygons, Lines, Circles and Rectangles. Vector graphics are quickly, perfectly scalable, versatile, flexible and easy to use. Because of not quality difference, when you zoom in or zoom out the image (no resolution dependence). We can see AI, EPS, SVG and sometimes PDF as common vector file formats in use.
Why Your Brand Logo Needs to Be a Vector ?
1. A Vector Logo is Infinitely Scalable
A vector’s main advantage over its raster counterparts is its infinite scalability; vector logos can be scaled indefinitely to fit large print designs or scaled down to fit smaller formats. Vectors save the day when you need your logo to fit both a business card and a large display poster or billboard. Algorithmic formulas make up the shapes in a vector, so you can scale logos up or down without loss of resolution and quality. Those sharp edges seen in the original vector logo remain crisp even when zoomed in or scaled to outrageous dimensions.
2. A Vector Logo is Easily Editable
In addition to being scalable, vector logos are easily editable. Perhaps you’d like to change the logo color or rearrange the logo components. In vector-based programs such as Adobe Illustrator, you can quickly change the hue of your logo within the Color menu or move those components around with the Selection Tool. This ability to promptly make corrections or alter the logo altogether is especially important when dealing with clients or when working in a deadline-driven environment.
3. A Vector Logo Has Many Export Options
When working in vector-based programs such as Illustrator, you can easily export a single vector logo to any vector or raster format as needed. Simply hit Shift + Command + S to bring up the Save As menu; from there, you can save your Illustrator document to various vector formats (AI, EPS, PDF, and SVG). These formats are ideal when exporting your final draft of the logo or when sending out a brand package to clients.
